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Selling gold jewellery in India is more straightforward than most people expect, but the route you choose determines how much you actually walk away with. A jeweller exchange, a cash-for-gold company and a pawn shop all buy gold — but at very different rates. This guide explains your options, how gold is valued for resale, what to watch out for, and how to ensure you get a fair price.
The most important thing to know before you sell
When you sell gold jewellery, the buyer pays for the gold content only — based on weight × current gold rate × purity percentage. Making charges, design, brand, stones and sentimental value are irrelevant to the resale price.
How your gold is valued
- Weigh the jewellery (net gold weight, after removing stones)
- Test purity via XRF machine — non-destructive, accurate, in front of you
- Apply today’s gold rate (based on MCX) to the gold weight and purity
- Deduct margin — typically ₹20–₹150 per gram depending on the buyer
Where to sell gold in India
1. Cash-for-gold companies (recommended)
Muthoot Gold Point, Abaya Gold Buyers, DGold, IMG Gold Buyers — specialist gold buyers who offer transparent XRF testing, MCX-linked rates and payment by cash, UPI or NEFT. This is the route that almost always gets you the best rate for a straightforward cash sale.
2. Jewellers (exchange, not cash sale)
Most jewellers will buy your old gold only if you’re simultaneously purchasing new jewellery — they credit the old gold value against your new purchase, typically at the current rate less a melting fee of 2–5%. This is excellent if you’re actually buying new jewellery; for a straightforward cash sale without buying, it’s generally not the best option.
3. Pawn shops (last resort)
Fastest but worst rates — typically 20–30% below market price. Use only for emergency liquidity.
Step-by-step: selling gold at the best price
- Check today’s gold rate on MCX before going anywhere
- Know your jewellery’s approximate weight and purity from your original bill
- Get quotes from at least two buyers — call first, give the weight and purity
- Visit the best-rated buyer with your original purchase bill and government ID
- Watch the XRF purity test in front of you
- Verify the calculation: weight × purity % × rate − margin = offer
- Prefer bank transfer for amounts above ₹2 lakh
Tax implications
Cash transactions above ₹2 lakh require PAN card submission. Gold held for more than 3 years is taxed as Long-Term Capital Gain (LTCG) at 20% with indexation. Under 3 years is taxed at your income tax slab rate. Keep your sale receipts and original bills.
Browse gold jewellery and accessories
If you’re reinvesting the proceeds into new gold, browse gold jewellery and accessories on Amazon India to compare styles and prices before visiting a jeweller. Also see global gold options.
Frequently Asked Questions
Where can I sell gold jewellery in India at the best price?
Specialist cash-for-gold companies (Muthoot Gold Point, Abaya Gold Buyers, local certified buyers) consistently offer the best rates. For exchange-based purchases, Tanishq and Malabar offer competitive exchange policies.
What documents do I need to sell gold jewellery?
A government-issued photo ID (Aadhaar, PAN, passport). The original purchase bill helps prove provenance. PAN card is mandatory for cash transactions above ₹2 lakh.
The bottom line
For the best price: use a specialist cash-for-gold buyer, compare at least two quotes, watch the XRF test, and verify the calculation yourself. Avoid pawn shops for anything other than emergency liquidity.