Joyalukkas is one of India’s largest jewellery chains, but before spending lakhs on gold it is fair to ask: is Joyalukkas gold genuine and properly hallmarked? The short answer is yes — Joyalukkas sells BIS hallmarked gold across its showrooms. Here is what that certification actually means and what you should check on your own bill and tag.
Is Joyalukkas Gold BIS Hallmarked?
Yes. Joyalukkas sells gold jewellery that carries the Bureau of Indian Standards (BIS) hallmark. Since hallmarking became mandatory, every piece of gold jewellery sold by major retailers must carry the BIS logo, the purity grade (such as 22K916), and a unique six-digit HUID (Hallmark Unique Identification) number. You can verify the HUID using the BIS CARE app. Read our BIS hallmark guide for India to understand exactly what each mark certifies.
What Purity Does Joyalukkas Sell?
Joyalukkas mainly sells 22-karat (91.6% pure, marked 916) gold for traditional jewellery and 18-karat (75% pure, marked 750) gold for diamond and modern pieces. The number stamped on your jewellery tells you the purity directly — our explainer on 916, 750 and 585 hallmarks breaks down what each grade is worth.
Is Joyalukkas Trustworthy?
Joyalukkas has operated for decades with hundreds of showrooms in India and the Gulf. As a large, audited retailer it has strong incentives to comply with hallmarking law, and customers can independently verify purity through the HUID. Like any jeweller, the main thing to scrutinise is not purity but the making charges and any stone-value markup on diamond pieces.
What to Check Before You Buy
- Confirm the BIS logo, purity grade and HUID are physically stamped on the piece.
- Ask for an itemised bill separating gold value, making charges, stone value and GST.
- Verify the HUID in the BIS CARE app while you are still in the store.
- Compare making charges — they vary far more than purity. See our guide to gold making charges.
Verdict
Joyalukkas gold is genuine and BIS hallmarked, and purity can be independently verified. It is a trustworthy place to buy gold. Just treat making charges and stone valuation as the area to negotiate, not the metal purity.
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FAQ
How do I verify Joyalukkas gold purity?
Use the six-digit HUID stamped on the piece and check it in the BIS CARE app.
Does Joyalukkas sell 24K gold jewellery?
Pure 24K is too soft for jewellery; Joyalukkas sells 22K and 18K. It offers 24K only in coins and bars.
Is Joyalukkas gold a good investment?
Hallmarked gold holds value well; coins and plain jewellery with low making charges resell better than heavy-design pieces.