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Tanishq is one of India’s most trusted gold jewellery retailers, backed by the Tata Group. Whether you’re buying for a wedding, an investment, or a personal milestone, here is a complete guide to the buying process — so you know exactly what to expect and what to ask.
Step 1: Choose between store and online
Tanishq sells through its physical stores across India and through its website (tanishq.co.in) and the Tanishq app. In-store gives you the advantage of trying pieces on, getting the Karatmeter test on trade-ins, and negotiating making charges. Online offers easy browsing, home delivery and occasional exclusive discounts.
For a broader comparison of buying gold online versus in-store, see our guide on Buy Gold Online vs. from a Jeweller in India.
Step 2: Decide on karat and type
- 22K gold (916 hallmark) — the standard for traditional gold jewellery in India. Softer, more yellow, ideal for bangles, chains and earrings.
- 18K gold (750 hallmark) — used for diamond-set jewellery. Harder, holds stones better.
- Silver — for everyday and gifting purposes.
Check what the hallmark numbers mean in our guide on Gold Hallmarks: What 916, 750 and 585 Mean.
Step 3: Understand the price breakdown
Every Tanishq price tag and invoice shows:
- Gold value: Net weight of gold in grams × today’s gold rate per gram for that karat.
- Making charges: A per-gram fee or percentage of the gold value — varies by design complexity (typically 10–25%).
- Stone charges: Charged separately if the piece contains diamonds or gemstones.
- GST: 3% on gold value + making charges combined. 5% GST applies to making charges in some billing structures.
Always ask for an itemised bill — it’s your consumer right and helps you verify you’re paying correctly.
Step 4: Check today’s gold rate at Tanishq
Tanishq updates the gold rate daily. You can check it:
- On the Tanishq website (tanishq.co.in) — displayed on the homepage.
- On the Tanishq app.
- At the store — displayed on a board at the billing counter.
The Tanishq rate is typically very close to the MCX/IBJA daily market rate. Any significant deviation is worth questioning.
Step 5: Negotiate making charges
Tanishq’s making charges are not fully fixed — especially on heavier pieces (above 15–20 grams), there is some room for negotiation. Tips:
- Ask politely if the making charge can be reduced, especially if you’re buying a high-value piece.
- Visit during sales events (Dhanteras, Akshaya Tritiya, Diwali) — Tanishq frequently offers waived or discounted making charges during these periods.
- Senior staff and floor managers tend to have more authority to offer discounts than junior associates.
Step 6: Verify the BIS hallmark
All Tanishq gold jewellery carries BIS hallmarks. On a piece, look for:
- The BIS logo (a triangle with “BIS”).
- The karat marking (916, 750, etc.).
- The 6-digit HUID (Hallmark Unique ID) — this is traceable and can be verified on the BIS portal.
Step 7: Payment and invoice
Tanishq accepts cash, credit/debit cards, UPI and EMI (through bank tie-ups). For large purchases (above ₹2 lakh in cash), PAN details are mandatory under GST rules. The invoice you receive should show: gold weight, gold rate, making charges, stone charges (if any), and GST — all separately.
Step 8: Keep your invoice safely
The purchase invoice is your proof of ownership and purity. It is essential for:
- Future exchange at any Tanishq store.
- Claiming insurance if the jewellery is lost or stolen.
- Verifying the piece when reselling.
Browse Gold Jewellery on Amazon India ↗
Frequently Asked Questions
Can I buy gold at Tanishq for investment?
You can, but gold jewellery carries making charges that reduce its immediate resale value. For pure investment, gold coins (which Tanishq also sells) have lower making charges. Alternatively, consider gold ETFs or Sovereign Gold Bonds.
Does Tanishq give a discount on making charges during sales?
Yes. Tanishq regularly runs promotions — especially on Akshaya Tritiya and Dhanteras — where making charges are waived or significantly reduced on select collections.
Is it safe to buy Tanishq gold online?
Yes. Tanishq’s website and app are official channels. All pieces are BIS hallmarked and shipped with an invoice. Returns and exchange are supported.
How do I know the gold rate at Tanishq is fair?
Cross-check with the IBJA (India Bullion and Jewellers Association) daily rate published each morning. Tanishq’s rate is generally aligned within a small margin.