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Kushal’s Jewellery is one of India’s largest fashion jewellery chains, known for its gold-plated, silver and imitation pieces. But a common question shoppers have is: is Kushal’s jewellery genuine? Are the metals real? Is there a certification? This guide answers those questions clearly.
What kind of jewellery does Kushal’s sell?
Kushal’s primarily sells fashion and imitation jewellery — not solid gold jewellery. Their range includes:
- Gold-plated jewellery: A base metal (usually brass or copper) coated with a layer of gold. The gold content is minimal — this is not solid gold.
- 925 Sterling Silver jewellery: Real silver with 92.5% purity, which is the international standard for sterling silver.
- Oxidised jewellery: Silver or base metal treated for a dark, antique finish.
- Imitation/artificial jewellery: No precious metal content — purely decorative.
Understanding this distinction is important. Kushal’s is not a gold jeweller like Tanishq or Malabar. If you’re looking for investment-grade gold, Kushal’s is not the right store.
Is Kushal’s silver jewellery hallmarked?
Yes. Kushal’s 925 Sterling Silver pieces carry the 925 hallmark confirming 92.5% silver purity. This is the standard international marking for genuine sterling silver and is mandated by BIS for silver jewellery sold in India.
To understand what hallmark numbers mean across gold and silver jewellery, read our guide on Gold Hallmarks: What 916, 750 and 585 Mean.
Does Kushal’s gold-plated jewellery contain real gold?
Gold-plated jewellery has a thin layer of gold applied over a base metal. The gold layer is real but very thin (typically 0.5–2.5 microns). This means:
- The jewellery has a genuine gold surface, but the bulk of the piece is not gold.
- There is no BIS hallmark for gold content on plated pieces — hallmarks apply only to solid gold.
- Gold-plated jewellery has no significant resale or exchange value based on metal content.
- The plating can fade or wear off over time, especially with regular wear and exposure to moisture.
What certifications does Kushal’s provide?
| Jewellery Type | Certification / Marking | What It Confirms |
|---|---|---|
| Sterling Silver | 925 hallmark | 92.5% silver purity |
| Gold-plated | No BIS gold hallmark | Design and finish only |
| Imitation / Fashion | No hallmark | Decorative value only |
Is Kushal’s jewellery safe to wear?
For most people, yes. Kushal’s gold-plated and silver jewellery is generally safe for everyday wear. However:
- Those with metal allergies (especially nickel sensitivity) should check the base metal composition and opt for their silver range instead.
- Avoid prolonged exposure to water, sweat or perfume — this accelerates plating wear.
- Store pieces in an anti-tarnish pouch or box to extend their life.
How to verify authenticity at the store
- Check the product tag — sterling silver pieces should clearly state “925 silver.”
- Look for the 925 mark stamped on the piece itself (usually inside a ring band or on the clasp).
- Ask the sales associate for a certificate of purity for silver pieces — genuine stores provide these.
- For gold-plated pieces, the tag should state “gold-plated” not “gold” — if any store misrepresents gold-plated as solid gold, that is a red flag.
For guidance on what to look for when buying genuine gold jewellery, see our article on Buying Gold Online vs. from a Jeweller in India.
The bottom line
Kushal’s jewellery is genuine in its category. Their sterling silver is real and hallmarked, their gold-plated pieces have a real gold surface layer, and their imitation jewellery is sold honestly as fashion jewellery. What Kushal’s does not sell is solid gold. If you understand that distinction before buying, you’ll be a satisfied customer.
Browse 925 Sterling Silver Jewellery on Amazon India ↗
Frequently Asked Questions
Does Kushal’s sell solid gold jewellery?
No. Kushal’s does not sell solid gold (22K or 18K) jewellery. They sell gold-plated, silver and fashion jewellery.
Is Kushal’s silver jewellery BIS certified?
It carries the 925 sterling silver hallmark, which is the recognised purity mark for silver. BIS hallmarking for silver is not as widely mandated as for gold in India, but the 925 stamp is the accepted industry standard.
How long does Kushal’s gold plating last?
With normal care (avoiding water, perfume, sweat), gold plating can last 1–3 years. Thicker plating (micron-rated pieces) lasts longer.
Can I exchange Kushal’s gold-plated jewellery for cash based on gold value?
No. Gold-plated jewellery has negligible gold content and cannot be exchanged at a gold rate. Exchange at Kushal’s is based on the purchase price, not the metal value.